Sam Buchanan

It can be difficult to choose an agent. There are many factors to consider, but one of the key things to look for is evidence that they can do what they say they can do. While commission plays a part of the selection process, the best value agent is the one that sells your home for the highest price. One way to predict your future selling outcome is to look at all agents’ track histories. Every buyer wants to purchase your home as cheap as possible, and that’s where an agent’s ability to negotiate can mean a difference in sale price of tens of thousands of dollars. You’d never throw away that kind of money, but agents who can’t negotiate leave buyers’ money on the table all the time. Negotiation is the key ingredient in achieving a premium result because all the marketing money spent, the sale strategy used, photos taken, leaflets delivered, open homes conducted, money invested in property presentation etc. mean nothing if the agent standing in front of the buyer can’t extract the best price through strategic discussion. Negotiation is like a game of chess; you need to be many moves ahead to achieve success. It requires passion, knowledge and strategy, three skills I have developed and honed since 2006. These skills are what result in a better outcome for your property, where you profit from my knowledge.