Why the lack of price information for advertising a property for sale online?

Vendorable Googled “advertise property for sale costs” and were surprised to find there wasn’t a list of comparative prices. The lack of readily available information from some popular property classifieds websites was not encouraging. Discerning vendors most definitely want to know what their dollar can do for them in promoting their property for sale. We looked at how much it costs to advertise a property with the classifieds website and how long the ad stayed available to view — the period of the listing. Here is our interpretation of what is available in various markets across the globe (April 2015):

Australia

allhomes.com.au

Cost: $379 — $1695 using various inputs in their “private sales listing price calculator” which varies depending on suburb

Period: 9 months

Domain.com.au

Cost: $660 — $770

Period: 8–12 weeks

homehound.com.au

Cost: free — $250 per month subscription

Period: unclear

homesales.com.au

Cost: unknown, but probably in accordance with a hidden Product and Services Schedule

Period: unknown

MillionPlus.com.au / thehomepage.com.au

Cost: free, unclear if only agents may advertise, and subscription option for agents of 49.95 per month — 149.95 per month

Period: unclear

onthehouse.com.au

Cost: free, unclear if only agents may advertise

Period: unclear

realestate.com.au

Cost: unknown, varies depending on suburb, only agents may advertise

Period: unknown

realestateVIEW.com.au

Cost: unknown, subscription based

Period: unlimited

Canada

Unclear if there are any property classifieds independent from real estate brokers.

International

trovit.com

Cost: unclear but appears to be free

Period: unclear

Ireland

daft.ie / property.ie

Cost: €30 — €495

Period: unlimited

myhome.ie

Cost: unknown, only agents may advertise

Period: unknown

New Zealand

Realestate.co.nz

Cost: unknown, only agents may advertise

Period: unknown

trademe.co.nz

Cost: from $349

Period: unlimited

United Kingdom

rightmove.co.uk

Cost: unknown, unclear if only agents may advertise

Period: unknown

Zoopla.co.uk / Primelocation.com

Cost: unknown, unclear if only agents may advertise

Period: unknown

Note: We found a page tabulating online real estate agents in the UK who enable for sale by owner in agent’s only listings which gives you some idea.

United States

Trulia.com

Cost: free

Period: unclear but appears to be unlimited

Zillow.com

Cost: free

Period: unclear but appears to be unlimited